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Course Starts
31st August, 2025

Course Fees
₹8,45,000 + GST

Duration
12 Months

Overview

In the ever-changing world of business, the significance of a Senior Management Programme is immeasurable. This advanced course equips seasoned professionals with crucial leadership skills to steer their companies deftly and adaptively. Introducing the distinguished 24th cohort of this prestigious programme, tailored specifically for top-level executives with over a decade of experience under their belts. Through a distinctive, dynamic, and creative learning approach, India’s 1st IIM: IIM Calcutta’s Senior Management Programme enables participants to master breakthrough strategies and surpass standards in their respective fields. Seize this opportunity for unrivalled development, accompanied by exceptional guidance and mentorship at each stage. Enroll today!

Eligibility

Work Experience:
10+ years of work experience post qualifying education.

Bachelor’s Degree:
Bachelors or Masters Degree recognized by UGC/AICTE/AIIU/DEB.

50% Aggregate marks for all years.

Course Highlights

Contextually designed 1-year programme for senior executives.

Two Campus immersion modules of five days each.

Most sought-after leadership development programme in the country.

IIM Calcutta Executive Education Alumni status.

Course Content

This Senior Management programme, spanning thirteen modules, provides a comprehensive blend of contemporary macro perspectives and functional expertise, empowering participants to make strategic decisions with enhanced clarity.

PERSPECTIVES

Business, Government & Society


  • CSR
  • Making ethical decisions in business
  • Corporate governance
  • Business in politics
  • Globalization
  • Civil Rights>

Market Economies and Macroeconomic Policies


  • Demand and Supply
  • Market Demand
  • Production
  • Cost of Production
  • Profit Maximization and Perfect Competition
  • Monopoly
  • Pricing with Market Power
  • Game Theory and Competitive Strategy
  • Overview of Macroeconomics
  • National Income Accounting
  • Business Cycles and Multiplier
  • Financial System and Money
  • Monetary Policy
  • Balance of Payments and Foreign Exchange Rates

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Legal Aspects of Business


  • Business Law & Ensuring Legal Compliance
  • Nuances of Contract Writing & administration techniques
  • Employment Law and Regulations
  • Employee Collectives and their Dynamics
  • Dispute resolution techniques
Functional Competencies

Achieving Operational Excellence


  • Introduction to Operations Research
  • Project Management
  • Strategic Design of Products and Processes
  • Planning, Scheduling and Lean Operation

Managing Human Resources


  • Structure of the HR Function
  • Staffing and Recruitment
  • Learning and Development
  • Rewards and Performance Management
  • Creating a Business aligned HR
  • Coaching and Mentoring

Financial Reporting and Analysis


  • Conceptual framework of financial reporting
  • Corporate Financial Statements
  • Understanding Corporate Financial Statements
  • Balance Sheet
  • Profit and Loss Statement
  • Cash Flow Statement
  • Choice of Accounting Policies and Financial Reporting
  • Analysing Financial Statements
  • Financial Ratios

Corporate Finance and Financial Markets


  • Cost of Capital
  • Capital Structure
  • Capital Budgeting
  • Working Capital Management - Current Assets
  • Working Capital Management – Current Liabilities
  • Long Term Sources of Finance
COMPETITION, STRATEGY AND LEADERSHIP

Developing a Strategic Marketing Plan


  • Understanding Marketing
  • Segmentation-Targeting-Positioning
  • Strategic Marketing Planning
  • Consumer Behavior
  • Organizational Buying Behaviour
  • Product Strategy Chapter
  • Pricing Strategy
  • Distribution Channels
  • Whole selling, Retailing& Logistics
  • Integrated Marketing Communication
  • Building Strong Brands
  • Relationship Marketing
  • Understanding Customer Value; Competitive Strategy and Strategic Planning
  • Consumer Behaviour, Product adoption and Strategizing for Growth
  • Segmentation, targeting & positioning for GTM strategy for an existing player
  • Distribution strategy, marketing mix elements & customer management strategies
  • Pricing strategy linked with other marketing mix elements
  • Branding and other issues and their strategic implications

Developing Organizational Leadership


  • Introduction to Leadership: Approaches & Current Issues
  • Leadership and the influence process
  • Issues in Leading and Managing Change
  • Leader’s influence on Organizational Culture
  • Understanding and Managing Self: Administration of two personality Tests
  • Issues in Leading and Managing Team Processes

Developing a Strategic Mindset


  • Introduction to Strategy
  • Strategic Analysis – Environment and industry
  • Creating competitive advantage – cost advantage
  • Creating competitive advantage – differentiation
  • Competitive moves
  • Competing on resources and capabilities

Digital Transformation


  • Digital Strategies
  • Digital marketing and Social media
  • Analytics

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*The face-to-face campus sessions may include topics such as Being a CEO/Board Member, Leadership and Business Communication, Conflict and Negotiation Skills, Business Analytics and its Applications, Challenges of Entrepreneurship, Understanding Self, Global Political Economy, etc.

Gain recognition as part of
a LEGACY with prestigious credentials!

PROGRAMME CERTIFICATE & ALUMNI STATUS

Past Participants Profiles

Top Industries

  • Information Technology/IT
  • Banking/Mortgage
  • Automotive
  • Hospital/Health Care
  • Construction
  • Financial Services
  • Insurance
  • Computer Software/Engineering
  • Pharmaceuticals
  • Medical Equipment

Top Job Profiles

  • Manager
  • Vice President
  • Director
  • Head
  • Lead
  • CEO
  • SDE
  • CMD
  • Senior Research Scientist
  • Chief Information Security officer

Testimonials

“IIM Calcutta's Senior Management Programme swiftly advanced my career to Vice President, empowering me to lead infrastructure development decisively with all stakeholders.”

Dr. Madhusudan P Dabhole

“With over 20 years in operations management and analytics, I chose IIM Calcutta's Senior Program Management for its executive-focused approach to senior leadership roles.”

Abhijit Kotasthane

“After 20 years in metal & mining, I joined IIM Calcutta’s Senior Management Programme to broaden my outlook, embrace challenges, and leave my comfort zone.”

Sufal Mehrotra

Past participants hail from

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Programme Director

Prof. Chetan Joshi
IIM Calcutta

Prof. Chetan Joshi is a faculty member in the Organisational Behaviour Group of IIM Calcutta, where he teaches courses and conducts open or customised training programmes on Interpersonal Skills, Leadership and Team Building, Negotiation Skills, Conflict Resolution, Group Dynamics, and Organisation Structure and Design. His research has been published in Equality, Diversity, and Inclusion: An International Journal, Project Management Journal, Industrial Marketing Management, and the International Journal of Human Resource Management, and presented at international conferences such as the Administrative Sciences Association of Canada, the Society for Industrial and Organisational Psychology, the International Congress of Psychology, and the Academy of Management.

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He has developed simulations and exercises, which have been showcased at the annual conferences of the OBTS Teaching Society for Management Educators. His co-authored case studies and teaching notes are available from Harvard Business School Publishing. He has also co-helmed the following Long Duration Programmes at IIM Calcutta: PGCFBM, Senior Management Programme, LMP Accenture, Executive Programme in International Business, and EGMP Nestle.

Prof. Ritu Mehta
Marketing IIM Calcutta

Ritu Mehta is a Professor of Marketing at Indian Institute of Management Calcutta since 2011. She obtained her PhD from the Indian Institute of Technology Kanpur. Prior to her PhD, she has a B.E. in Chemical Engineering from L.D. College of Engineering, Ahmedabad and MBA in Marketing from Nirma University’s Institute of Management. Prior to joining academia, Ritu worked in consumer-packaged goods companies in diverse sales and marketing roles. Her research interests include, among others, retailing, consumer behavior, sales promotions, green marketing, and role of gender in consumption and decision making.

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Her research has been published in journals such as Journal of Marketing Management, International Journal of Consumer Studies, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, and Decision. She has presented her work at leading international conferences. She has taught in a wide variety of executive programmes and has also developed several teaching cases with Ivey Publishing. Ritu’s teaching interests include marketing research, pricing, brand and services management.

Admission Criteria

  • Eligible candidates will be selected on the basis of assessment of educational and professional background and motivation based on the application form submitted.
  • Senior applicants with experience will be preferred.
  • Final selec tion will be done by IIM Calcutta.

Class Schedule

Sundays
Session: 09:30 AM – 12:30 PM