9 Months

₹2,31,500 + GST

By enrolling for IIM Tiruchirappalli’s Post Graduate Certificate Programme in Strategic Management (PGCSM), you will be able to help your organisation to reduce the risk of operation by initiating timely innovations and early actions.

PGCSM’s unique curriculum is designed to offer a set of concepts and tools that equips senior leaders to make faster decisions, collaborate effectively in a more interconnected environment, and lead organisations with impact. PGCSM focuses on the increasingly important roles of innovation, customer centricity, design thinking, etc., in order to build effective and holistic strategies. Adopting a participant-centered and practice-oriented pedagogy, the programme aims to offer specialised competencies in strategic management.

Course Highlights

Campus immersion module of four days

Focus on real business use cases

Peer-learning & networking opportunities

IIM Tiruchirappalli Alumni status

IIM Tiruchirappalli Course Content

The Certificate Programme in Strategic Management will contain the following modules that will be delivered over 111 off-campus and 24 on-campus hours (totalling to 135 contact hours)

Module 1: Business Management Foundation

A. Basics of Finance and Accounting
  • Financial Statement Analysis and Ratios
  • Financing Decisions: Capital Structure, Working
  • Capital Decisions, Short-term and long-term liabilities
  • Investment Decisions: Capital Budgeting Basics
B. Basics of Organisation
  • Theories of Organisation
  • Organisational Structure
  • Organisational Culture

Module 2: Competitive Strategy

A. Analysis of the External Environment
  • Industry and Competitor Analysis
  • Stakeholder & Non-Market Analysis
B. Creating and Sustaining Competitive Advantage
  • The Concept of Value and Value Creation
  • Jobs to be Done Framework
  • Value Chain Analysis
  • Resource Based View
  • Business Model Basics
  • Competitive Action and Response

Module 3: Corporate Strategy for Growth

A. Corporate Strategy
  • The concept of Corporate Advantage
  • Make vs. Buy Decisions
  • Choice of Strategic Alliances vs. Acquisitions
  • Corporate Entrepreneurship
B. Global Strategy
  • Global Institutions and Strategy
  • Foreign Market Location Decisions
  • Global Sourcing
  • Market Entry Mode Decisions

Module 4 : Strategic Innovation

A. Strategic Innovation, Organizational Turnaround Renewal
  • Blue Ocean Strategy
  • Business Model Canvas
  • Business Experimentation
  • Disruptive Innovation

Module 5: Strategy Capstone (In-Campus Module)

  • Design Thinking Workshop
  • Capstone Case and Business Model Workshop
  • Strategy Simulation

*Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the participant profile and programme hours.

IIM Tiruchirappalli Eligibility Criteria

  • Eligible candidate should possess a bachelor’s degree with a minimum of 50% aggregate marks or equivalent
  • Minimum post qualification experience of 3 years* is desirable (can also include running their own business)
  • Candidates should be currently employed in an organisation or should be running their own business at the time of seeking admission to the programme

*Internships and trainee experience will not be considered as full-time work experience.

IIM Tiruchirappalli Admission Criteria

The selection will solely be based on the candidate’s profile evaluation. In exceptional cases, IIM Trichy may ask for additional information from the candidate, and ask them to appear for an online interview if desired.

Course Schedule

Saturday: 3:15 p.m. to 6:30 p.m.